Current President, Timothy Beam, started Liberty Marking in 1986. While working in the product identification and label business for 14 years, Tim often felt the companies he worked for were not totally committed to meeting customers’ needs. He saw an opportunity to provide customers with what he thought they really deserved, so he started his own business to meet this need in the basement of his home. He brokered labels and sold one of the first barcode label printing systems, which was a small NEC computer and a Okidata dot matrix printer.
As the business grew, Tim spread into the living room and dining room, then eventually into a small office park. He would sell labels and printers by day and run labels on nights and weekends. Always trying to respond to customers needs as fast as possible, Tim invested in a hot stamp label printer when his suppliers could not handle “hot-rush orders” as fast as customers wanted delivery.
In 1992, the company purchased a three-color, Mark Andy flexographic label printer to again meet customer requirements his suppliers were not able to handle. In 1994, the company purchased a four-color, 13” Roto-press, so it could manufacture some of the labels being sold.
Liberty rented additional space for growth every few years in two more buildings to provide room, until they were able to purchase their own 16,000 square-foot building in 1997. This is Liberty’s current home, but an another 8,000 square feet were added in 2016 to accommodate additional capabilities. Liberty now has five flexographic presses and is able to print up to eight colors, a service bureau with eight thermal-transfer printers and a full color ink jet printer to produce variable data and short-run labels. In addition to investing in equipment, Liberty understands the importance of its employees and the valuable role they play in the company’s success.
In 2007 Brian Beam, Tim’s son, joined the business after graduating from the University of Dayton with a degree in Marketing and Entrepreneurship. Brian began his career at Liberty out on the road selling labels. After seven years of successful selling, he took over as Vice President of Sales and Marketing, his current position.
Tim believes what has made Liberty successful is his philosophy to “Always treat the customer fairly, pull out all stops to take care of a customer’s needs and meet emergency rush orders with whatever it takes.” Tim plans to rely on this philosophy to guide Liberty for years to come.